When you think about content marketing… what is it that you really think of? What’s the concept of content marketing?
Content marketing, simply put is telling a story, a good story at that capable of attracting readers to your brand.
The reader’s attention is precious. To gain that you need to give something valuable in return.
Here are a few examples of brands that told a great story and many listened to their story.
Zady is an ethical eCommerce company specializing in apparels and accessories. What makes them different from others is the effective use of storytelling in product descriptions. At the bottom of each product you can find detailed illustrations of each step in the manufacturing process.
By explaining what they do to their customers Zady has gained their trust.
Let’s see the example of this grey tshirt.
Cotton for making this tshirt was picked in Texas. Read More