If you are running a small business then a website can take your business outside the limits of your small shop. Instead of being limited by tangible walls which limit your opportunity a website lets you take your business global.There are many advantages for a business website.
- A website advertises your online presence.
With a business for your site you can advertise your business presence. You can opt for the myriad number of platforms available that can take your business to other people.
There are Facebook ads by which you can target people by their shopping habits, family status and so on. If your business caters to a particular profession you can target that profession via Facebook ads.
You can target people by their age, location and language they speak. All of this traffic can be sent to your website.
There are also many other ad platforms like Reddit ads, Twitter ads, LinkedIn ads, Mobile advertising and Google Adwords.
A small business website also gives you the opportunity to rank your site for local terms like real estate+ city, small business + city, service+ city that will bring you extremely targeted traffic.
If you don’t know SEO you can hire an SEO professional who bring rankings to your site for a fraction of the cost it takes to bid on Google Adwords.
- Easy to update
Say you are adding new branches. Or new services. With a website it becomes extremely easy for you to announce these changes and start offering these services.
Websites are often user-friendly and as such they are easy to maintain update even for someone who doesn’t have much technical knowledge.
- Start a blog
connect with you easily. You can also post updates related to your industry. Say you have a restaurant. Your blog can contain posts about the latest recipes that are popular.
Or include posts about cooking hacks. These updates and posts will help bring organic traffic and also rank your site even higher.
If you don’t have the time to update your blog you can hire someone preferably your SEO company for the same.
- List a FAQ section
With a FAQ section customers can easily find answers for minor problems. You and your business will save a lot of time with FAQ. Now you don’t have to answer each and every query of your customer personally.
Sell different products by listing high quality images
If you place an ad in a newspaper there’s a limit to the number of images that you can use. If you list your products and services on your site you may use as many images as you want.
They will stay there for as long as you want telling the world about your business.
- Get more customers by referrals
Give your website link to your family and friends and they will find more people for your business. A website makes it easy for others to see what you are selling.
You can easily leverage the power of other people with this.
Take feedback from your customers via the site
You can set up a contact form to get feedback from customers about your service. By listening to them you can improve your service, add more product listings and so on.
So are you setting up your own business site?